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Privacy Policy

Last Updated: Feb. 16, 2025

1. Introduction

Welcome to It's Local.ca (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and protect the information you provide when using our platform.

2. Information We Collect

  • Business Submissions: If you submit a business, we collect the details you provide, such as the business name, category, location, description, and contact information.
  • IP Address: We temporarily store your IP address during the submission process to prevent abuse. It is deleted once the submission is approved or rejected.
  • Suggested Edits: If you suggest an edit to a business listing, you may optionally provide your email address so we can contact you regarding your suggestion.
  • Beta Testing: Beta testers provide feedback through their own email accounts. No additional information is collected through the website.
  • Analytics & Cookies: We use Google Analytics to track page views, search activity, and site interactions. This data is collected anonymously and does not include personally identifiable information.

3. How We Use Your Information

We use the collected information to:

  • Display and manage business listings.
  • Review and approve business submissions.
  • Improve our platform based on user feedback.
  • Prevent abuse and spam.
  • Analyze site traffic and user behavior through Google Analytics.

4. Third-Party Services (Google Analytics)

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized data, such as:

  • Pages viewed and time spent on the site.
  • General location (city-level, not precise).
  • Search activity and user interactions.

Google Analytics uses cookies to collect this data. You can opt out of tracking by disabling cookies in your browser or using Google’s opt-out tool.

5. Data Sharing & Security

  • We do not sell or share your personal data with third parties.
  • Business listings may contain publicly available information.
  • We take reasonable measures to protect the data we collect.

6. Changes to This Privacy Policy

We may update this policy occasionally. If changes are made, we will update the last modified date at the top of this page.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at [Your Contact Email].